HelloFresh is an international publicly traded meal-kit company. HelloFresh business model is to prepare the ingredients needed for a meal, and then deliver them to customers, who must then actually cook the meal, which takes around 30-40 minutes. It offers a choice from about 15 recipes. HelloFresh aims to provide each and every household in its 10 markets with the opportunity to enjoy wholesome home-cooked meals with no planning, no shopping and no hassle required.